The Secret Sauce : Brand Awareness

The Secret Sauce To Brand Awareness And Fan Engagement

How do you make fans fall in love with your brand? Good question. Here’s how…

If you want to build meaningful relationships between your brand and its customers, then give them more of what they love. That’s it. That’s the secret sauce.

Early last year when the AFL and Milo decided they wanted to strengthen their brands and cultivate meaningful relationships with hundreds of thousands of fans around Australia, they came to Giant Inflatables looking for a solution. Specifically, they wanted to DELIVER A POSITIVE AND MEMORABLE EXPERIENCE for both kids and their parents alike.

Our solution? The ultimate inflatable obstacle course - tunnels, walls, barriers, slides, the works - custom made and branded for the AFL and Milo, that is now an ongoing key feature of Gate 6 at the MCG each and every AFL game of the season. Endless fun and engagement for everyone attending the games.

Kids love it because what’s more fun than racing your mates, crawling through inflatable tunnels and drifting down slides. Parents love it because what’s more fun than watching your kids have a marvelous time while socialising with other parents. And - just in case this applies to you - we also made it ‘big kid friendly’. The course was a hit with both kids and adults alike. An all-around win for everyone involved.

With the objective of strengthening their brands, Milo and the AFL have provided an invaluable experience for their customers that fosters a brand relationship like no other. Informative marketing makes you think, but experiential marketing makes you feel. You can show someone a billboard, great. You can show someone a Facebook ad, great. But you can’t make them feel the way experiential advertising does. This is where the real ROI happens, and mainstream advertising media simply does not compare.

Marvel, The Renegades and Woolworths all reached out to Giant Inflatables in order to create the Woolworths slide at Marvel stadium. The AFL Women's collaborated with Giant Inflatables to create the ultimate inflatable Slip N’ Slide. Big names and flourishing brands are investing in meaningful fan engagement.

So, how are you building relationships with your potential or existing customers? What are your business goals?

If you’re ready to build long-lasting, meaningful relationships with your customers through fan engagement, you can reach out to our team. We create custom inflatables to drive brand engagement and ultimately ROI, facilitating the entire process from ideation to design to delivery. May the power of experiential advertising be with you.